Author: Seth Godin – Legendary marketing thought leader, founder of altMBA, and author of 20+ international bestsellers (Purple Cow, Linchpin). Named one of the "Top 100 Business Thinkers" by The Economist.
Key Insights:
This human-centered marketing manifesto flips traditional tactics:
Marketing Redefined:
"Marketing is the act of creating change"—not just selling products
Serve the smallest viable audience deeply vs. chasing mass appeal
The 4 Pillars:
Trust: Build tribes, not transactions
Permission: Turn strangers into subscribers
Storytelling: "People don’t buy what you do, they buy why you do it"
Tension: Create cultural movement, not just awareness
Anti-Formula Tools:
The "Minimum Viable Audience" canvas
"Dream Customers" profiling exercise
发表于 2025-4-28 20:51
发表于 2025-4-29 12:51