本帖最后由 Leona沙地花 于 2025-4-28 20:45 编辑
Title: The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Author: Seth Godin – Iconic marketing guru, founder of altMBA, and author of 20+ bestsellers (Purple Cow, Linchpin). Named "America’s Greatest Marketer" by American Way Magazine.
Key Insights: This 90-minute read delivers a razor-sharp philosophy for strategic perseverance:
The Dip Principle: Every worthwhile pursuit has a painful slump between starting and mastery Winners quit the wrong things fast to focus on the right dips
3 Scenarios: The Dip: Push through to gain disproportionate rewards The Cul-de-Sac: Endless effort with no payoff (quit now) The Cliff: Dead-end paths (e.g., smoking, toxic jobs)
Strategic Quitting: "Quit early, quit often" to conserve resources for your best dip The 7 reasons you’re stuck (e.g., running out of cash vs. running out of courage)
书名:《低谷：一本教你何时坚持、何时放弃的小书》 作者: 赛斯·高汀 – 营销大师，altMBA创始人，20多本畅销书作者（《紫牛》《关键人才》），被《美国周刊》评为"全美最佳营销人"。
核心理念: 这本90分钟可读完的经典揭示战略性坚持的智慧：
低谷法则: 任何有价值的事都有一段痛苦瓶颈期 赢家会快速放弃错误选项，专注正确的低谷
三种情境: 真低谷：突破后获超额回报 死胡同：无限投入无回报（立刻放弃） 悬崖：如吸烟、有毒工作（必须逃离）
策略性放弃: "早放弃、多放弃"以集中资源 卡住的7大原因（如资金耗尽 vs. 勇气耗尽）
Power Quote: "Winners quit all the time. They just quit the right stuff at the right time."
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发表于 2025-4-28 20:38
发表于 2025-4-29 12:51