Authors:
Jason Fried – Founder of Basecamp (project management software), advocate for calm company culture, and critic of "workaholism."
David Heinemeier Hansson (DHH) – Creator of Ruby on Rails, Le Mans 24-hour race winner, and partner at Basecamp.
Key Insights:
This anti-establishment business guide smashes traditional work myths:
Radical Business Rules:
"Plans are guesses" – Start now, refine later
Ignore competitors – Build what you care about
Meetings are toxic – Use asynchronous communication
Productivity Hacks:
"Build a half-product" – Launch fast, then improve
"Say no by default" – Avoid overcommitment
Workaholics ≠ heroes – Sustainable > extreme effort
Marketing Without BS:
Teach, don’t sell – Share knowledge to build trust