Author: Russell Brunson – Serial entrepreneur, founder of ClickFunnels (valued at $1B+), and one of the world's top digital marketing experts. Known for turning startups into multi-million-dollar businesses using funnel strategies.
Key Insights:
This bestselling marketing playbook reveals the secrets to building high-converting sales funnels that turn visitors into buyers:
The Sales Funnel Blueprint:
Lead Capture: "Hook" strategies to collect emails (e.g., free giveaways, quizzes)
Value Ladder: Upselling from low-ticket to high-ticket offers
Tripwires: 7−27 "no-brainer" offers to convert cold traffic
Core Offer: The main product/service that solves a big problem
Profit Maximizers: Backend offers (memberships, coaching, etc.)
Funnel Psychology:
The "Soap Opera Sequence": Email sequences that keep leads engaged
The 2-Step Funnel: How to sell without a website (just a landing page + checkout)
"One-Click Upsells": Increasing order value effortlessly
Traffic Hacks:
Organic & Paid Strategies: Facebook ads, YouTube funnels, SEO
发表于 2025-4-26 15:04